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2 of 3 | Swim University Loses Massive Traffic from HCU – DS503

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Manage episode 409998674 series 2538277
Content provided by Doug Cunnington and PMP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Doug Cunnington and PMP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Doug shares his struggles with health issues and Google’s update, delaying his podcast launch strategy. Then he continues his interview with Matt Giovanisci about Swim University. Matt talks about his approach at Swim University, focusing on managing financials in both boom and bust cycles. He discusses his content strategy adjustments in response to Google’s Helpful Content Update (HCU), emphasizing a video-first model and diversifying traffic sources away from Google to maintain revenue.

More with Doug:

Contact me. Ask Questions!

  • Send me an email here: feedback@doug.show
  • Leave a voicemail: (406) 813-0613
  continue reading

529 episodes

Artwork
iconShare
 
Manage episode 409998674 series 2538277
Content provided by Doug Cunnington and PMP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Doug Cunnington and PMP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Doug shares his struggles with health issues and Google’s update, delaying his podcast launch strategy. Then he continues his interview with Matt Giovanisci about Swim University. Matt talks about his approach at Swim University, focusing on managing financials in both boom and bust cycles. He discusses his content strategy adjustments in response to Google’s Helpful Content Update (HCU), emphasizing a video-first model and diversifying traffic sources away from Google to maintain revenue.

More with Doug:

Contact me. Ask Questions!

  • Send me an email here: feedback@doug.show
  • Leave a voicemail: (406) 813-0613
  continue reading

529 episodes

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