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EP012: This Link Building Strategy Is on Crack
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Benjamin Beck is an online marketer who has worked with a variety of small, mid-level, and large organizations. But no matter the size of the company, they all had the same type of problem — how do they become an authority in their niche, and generate content that stands out from the crowd? This is when Ben came up with a completely fantastic way to attract authority and build links quickly! Tune in to find out how you can implement his strategy and build influence in your community.
Key Takeaways:
[1:40] How does Ben approach content?
[2:40] The biggest problem Ben saw throughout his career is that companies didn’t know what content they needed to push out. They didn’t know what was resonating with their clients/customers.
[4:25] Ben discusses how he finds the right voices for his niche.
[9:00] Why does this strategy scale so well for Ben and his clients?
[13:00] Once you’ve reached out to the top bloggers in your niche, reach out to them again and have them answer some questions that everybody wants to know.
[16:50] You can really go very deep in the rabbit hole, when it comes to new content ideas, through this method.
[17:30] People are more likely to help you because you’re reaching out first and trying to help them grow their audience.
[17:55] Ben discusses how you can 10x this when trying to teach your customers something.
[22:00] Be sure to track where these people are coming from and what topics are getting their interest the most. Write about those topics and you have your content strategy set up for the next six months!
[28:45] Damon discusses why some of his clients are weary about link building.
[31:55] By building out your influence in the community/niche, this will also help you get into more resources from respected influencers, too.
[32:45] Why is SEO so hard?
[34:30] Damon loves Ben’s strategy! You can build content without writing a ton.
Mentioned in This Episode:
Wordpress for small businesses
Connect With the Guys Here:
Damon @DamonGochneaur
Andy
Greg
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