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263. Through the lens of the farmer

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Manage episode 380566691 series 2403660
Content provided by AgriNovus Indiana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AgriNovus Indiana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Innovations in seed holds tremendous promise – from improving yield to resilience and profitability – and has transformed significantly over the last few decades. Today we are joined by Beck’s Hybrids President, Scott Beck, to talk about the iconic family-owned brand, being a third-generation leader in the business and watching a small operation grow to the massive brand it is today.

Scott talks all things company culture and keeping that as you grow and scale a business. He also reflects on returning to the company after graduating from Purdue in 1987 (he was the 12th employee), shifting their focus from being a seed company that has marketing to becoming a marketing company that has seed, and viewing all things through the lens of the farmer. That includes relationships with many agbioscience companies to bring diversity and value to the farmer.

What’s ahead for Beck’s Hybrids? More of the farmer, of course. Scott talks R&D, looking into the future to help the farmer and how he sees the company innovating in the future.

  continue reading

347 episodes

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263. Through the lens of the farmer

Agbioscience

44 subscribers

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Manage episode 380566691 series 2403660
Content provided by AgriNovus Indiana. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AgriNovus Indiana or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Innovations in seed holds tremendous promise – from improving yield to resilience and profitability – and has transformed significantly over the last few decades. Today we are joined by Beck’s Hybrids President, Scott Beck, to talk about the iconic family-owned brand, being a third-generation leader in the business and watching a small operation grow to the massive brand it is today.

Scott talks all things company culture and keeping that as you grow and scale a business. He also reflects on returning to the company after graduating from Purdue in 1987 (he was the 12th employee), shifting their focus from being a seed company that has marketing to becoming a marketing company that has seed, and viewing all things through the lens of the farmer. That includes relationships with many agbioscience companies to bring diversity and value to the farmer.

What’s ahead for Beck’s Hybrids? More of the farmer, of course. Scott talks R&D, looking into the future to help the farmer and how he sees the company innovating in the future.

  continue reading

347 episodes

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