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How To Drive Client Results 70% Faster w/ Kate Vasylenko
Manage episode 413138593 series 2738615
Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast?
Now, that increases the value you deliver and decreases the chances that new clients will churn.
So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback from more clients?
It was all about strategy.
More specifically, they did away with the old divide between their strategy and client services teams and introduced a new client-facing role solely responsible for consistently updating the client’s strategy and delivering client results.
By creating this new role that now works alongside their project managers, they’ve been able to decrease the feedback loop between performance data and the strategy the agency is executing for their clients.
In today’s conversation with Kate Vasylenko, CEO of 42DM, you’ll hear:
- Why they hired marketers with more in-house experience for this new role
- The questions they asked to find the right talent
- How they made this structural change to their client delivery team (so you can learn how to do the same)
Resources Mentioned in This Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Kate on LinkedIn
The State of Agency Operations Report
Hiring Secrets from an 8-Figure Agency CEO
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
49 episodes
Manage episode 413138593 series 2738615
Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast?
Now, that increases the value you deliver and decreases the chances that new clients will churn.
So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback from more clients?
It was all about strategy.
More specifically, they did away with the old divide between their strategy and client services teams and introduced a new client-facing role solely responsible for consistently updating the client’s strategy and delivering client results.
By creating this new role that now works alongside their project managers, they’ve been able to decrease the feedback loop between performance data and the strategy the agency is executing for their clients.
In today’s conversation with Kate Vasylenko, CEO of 42DM, you’ll hear:
- Why they hired marketers with more in-house experience for this new role
- The questions they asked to find the right talent
- How they made this structural change to their client delivery team (so you can learn how to do the same)
Resources Mentioned in This Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Kate on LinkedIn
The State of Agency Operations Report
Hiring Secrets from an 8-Figure Agency CEO
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
49 episodes
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