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From Film Marketing to Healthcare: Andy Freedman on Agency Leadership, Industry Shifts, and Navigating the AI Landscape
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Andy Freedman, CEO of Substance Global, recounts his journey from film production and music promotion to founding an agency that started with film marketing and now spans healthcare and pharmaceuticals. He highlights challenges and opportunities across industries, the role of referrals, and the importance of leadership and business development. Andy also touches on staffing, the impact of AI, and his experience with a record label. He wraps up with advice for aspiring agency founders and job seekers.
Chapters
1. From Film Marketing to Healthcare: Andy Freedman on Agency Leadership, Industry Shifts, and Navigating the AI Landscape (00:00:00)
2. Andy's Journey in the Creative Agency Space (00:01:01)
3. Diversifying into Healthcare and Pharmaceuticals (00:03:12)
4. The Power of Referrals in Acquiring New Clients (00:09:05)
5. Leadership and Business Development in a Growing Agency (00:15:29)
6. Navigating Industry Trends and Building Strong Relationships (00:19:14)
7. Staffing Challenges and Right-Sizing (00:23:10)
8. The Impact of Technology on Creative Agencies (00:26:19)
9. Andy's Journey in the Music Industry (00:30:44)
10. Advice for Starting Your Own Agency (00:37:21)
11. Tips for Job Seekers in the Creative Agency Industry (00:39:48)
9 episodes
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