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EP 4: Leveraging AI to Elevate Interior Design Narratives
Manage episode 409143612 series 3556296
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About Today's Guest
Masha Koyen, a founder of Content Vertical copywriting micro-agency, is a messaging strategist and website copywriter for interior designers. Her signature 'REVEAL' process, a data-driven framework centered around client interviews gives her the intel she needs to write copy that magnetically (almost magically) attracts their dream clients.
As a published author and marketer, Masha’s worked for the biggest multinational players like KPMG, Deloitte, Pearson, and OpenText. Now exclusively writing website copy for interior designers, she has helped her clients stand out in a crowded marketplace with brand messaging that resonates with the right audience.
Masha has been a guest speaker on some of the industry’s well-respected podcasts like A Well Designed Business, Resilient by Design, The Business of Beautiful Spaces, Designed for the Creative Mind, Designer’s Oasis, Design Curious, Holistic Interior Design, and The Copywriter Club. She is also a host of an up-and-coming podcast, Marketing for Designers launched in early 2024.
Driven by coffee and an obsessive love of research, Masha lives in Toronto with her husband, 3 kids, and one anti-social Siamese cat Bailey.
Instagram: https://www.instagram.com/masha.copywriter/
Get Masha's Friday bite-size messaging advice emails: https://subscribepage.io/lWqGRa
Marketing for Designers Podcast: https://podcasts.apple.com/ca/podcast/marketing-for-designers-with-masha-koyen/id1725569818
Chapters
00:00 Introduction and Background
04:44 Using AI for Focus Groups
13:13 Creating Compelling Intros
14:11 Generating Ideas for Blogs and Newsletters
14:37 Naming Things
18:50 Tweaking Voice
23:36 Creating FAQs for Services or Process Pages
24:04 Creating an FAQ Section
24:51 Using Analogies in Copywriting
25:35 Creating Content Outlines
26:26 Using Canva's AI for Document and Presentation Creation
27:01 Adding Personality to Content
28:24 Writing Email Responses
29:12 Switching from Passive to Active Voice
32:19 Writing Meta Descriptions
33:31 Writing Subject Lines
34:41 Switching from Passive to Active Voice
17 episodes
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