It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Brand IS business, Business IS Brand with David Schloeffel, CEO, Brandness
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Manage episode 399986194 series 1913304
Content provided by Ai Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ai Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brand is business; business is brand’ with David Schloeffel, Chief Enabling Officer, Brandness. In this insightful episode, David talks about using the company brand to build resilience into the business. “Brand is your biggest asset and it’s critical to the success of any business, regardless of size”, he tells host James Scotland. In this fascinating conversation, David reveals: • why a brand is essential to operations and supply lines; • how the expectations and performance level on B2B (business-to-business) companies have changed as a result of our experiences with B2C (business-to-consumer) companies; • why it’s important to ensure brand management is across the whole business and isn’t just a boardroom strategy; • how to carry out a brand analysis that includes customers, suppliers and staff and • how to transform from being product-based to brand-based — and why it’s important. Find out more about David on LinkedIn.
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continue reading
147 episodes
MP3•Episode home
Manage episode 399986194 series 1913304
Content provided by Ai Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ai Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brand is business; business is brand’ with David Schloeffel, Chief Enabling Officer, Brandness. In this insightful episode, David talks about using the company brand to build resilience into the business. “Brand is your biggest asset and it’s critical to the success of any business, regardless of size”, he tells host James Scotland. In this fascinating conversation, David reveals: • why a brand is essential to operations and supply lines; • how the expectations and performance level on B2B (business-to-business) companies have changed as a result of our experiences with B2C (business-to-consumer) companies; • why it’s important to ensure brand management is across the whole business and isn’t just a boardroom strategy; • how to carry out a brand analysis that includes customers, suppliers and staff and • how to transform from being product-based to brand-based — and why it’s important. Find out more about David on LinkedIn.
…
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147 episodes
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