The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Jayesh Jagasia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jayesh Jagasia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#119 - Alex Barth - VP Automotive & Mobility, Mapbox
Manage episode 336782164 series 2793161
Content provided by Jayesh Jagasia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jayesh Jagasia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The digital screens in the car are the latest battleground in the battle for the driver’s attention. The main competitor? The mobile phone.
Each time you choose to connect your smartphone to your car’s infotainment system using CarPlay or Android Auto, the mobile phone wins. The car’s digital surfaces are reduced to dumb screens that mirror the phone’s apps and use the phone’s processing power. Your usage data and analytics are no longer accessible to the car maker, putting them at a significant disadvantage.
So, can car makers, famously still on the software learning curve, compete with the Apples and Googles of the world - companies that build software for a living - in this software-led automotive world?
In this episode of the AI in Automotive Podcast, we are hosting Alex Barth, VP of Automotive and Mobility at Mapbox. Mapbox is a mapping and location cloud platform that offers the building blocks; the SDKs and APIs to power navigation. Their new product, Mapbox Dash, helps car manufacturers create brand-specific in-car digital experiences anchored to navigation, and generate subscription revenue.
Alex shares some amazing insights on how automotive manufacturers can use the power of AI to deliver compelling in-vehicle digital experiences.
40 episodes
Share
Manage episode 336782164 series 2793161
Content provided by Jayesh Jagasia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jayesh Jagasia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The digital screens in the car are the latest battleground in the battle for the driver’s attention. The main competitor? The mobile phone.
Each time you choose to connect your smartphone to your car’s infotainment system using CarPlay or Android Auto, the mobile phone wins. The car’s digital surfaces are reduced to dumb screens that mirror the phone’s apps and use the phone’s processing power. Your usage data and analytics are no longer accessible to the car maker, putting them at a significant disadvantage.
So, can car makers, famously still on the software learning curve, compete with the Apples and Googles of the world - companies that build software for a living - in this software-led automotive world?
In this episode of the AI in Automotive Podcast, we are hosting Alex Barth, VP of Automotive and Mobility at Mapbox. Mapbox is a mapping and location cloud platform that offers the building blocks; the SDKs and APIs to power navigation. Their new product, Mapbox Dash, helps car manufacturers create brand-specific in-car digital experiences anchored to navigation, and generate subscription revenue.
Alex shares some amazing insights on how automotive manufacturers can use the power of AI to deliver compelling in-vehicle digital experiences.
40 episodes
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Similar to AI in Automotive
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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