AI as a Co-Pilot: Integrating AI into Your Content Strategy

AI in Marketing: Unpacked

Are you overwhelmed by the never-ending demands of content creation?

Have you tried using AI tools but found the results inconsistent or lacking the human touch?

Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide?

These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement.

That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch.

AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about:

✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content.

✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords.

✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools.

Learn more about Kimberly Anderson-Mutch

• Connect with Kimberly Anderson-Mutch on LinkedIn

Resources & Brands mentioned in this episode

• Textio
• Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina
• AI in Marketing: Are We Addressing Its Ethical Dilemmas?
• Active Podcasts About AI In Marketing You Need Today
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

Music by Tokay.

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