AI-Driven Marketing: Elevating SMEs to New Heights

AI in Marketing: Unpacked

How can your business truly stand out in a crowded content landscape?

Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content?

And most importantly, how can artificial intelligence take your SME-driven marketing to the next level?

In today’s episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He’ll provide actionable insights on leveraging this powerful combination to drive better results and deeper engagement.

AI in Marketing: Unpacked host Mike Allton asked Jeff Coyle about:

✨ Integrating AI with SMEs: Learn how businesses can effectively combine AI technologies with SME expertise to enhance content marketing strategies.

✨ Practical Applications and Insights: Discover real-world examples and practical tips for leveraging AI to elevate the impact of SME-driven content.

✨ Future Trends in AI and SME Marketing: Gain insights into upcoming trends in AI-driven marketing and how businesses can prepare to harness these advancements.

Learn more about Jeff Coyle

• Connect with Jeff Coyle on LinkedIn
• Connect with Jeff Coyle on X

Resources & Brands mentioned in this episode

• MarketMuse
• Aki Balogh
• AI Edge
• Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
• Andy Crestodina and Orbit Media
• Pam Didner
• MadKudu
• MAICON
• Agorapulse
• Link Whisper
• Spencer Haws
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-marketing-elevating-smes-to-new-heights/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.

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