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Data drives research, drives design, drives data
Manage episode 313777499 series 3286312
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Keith Vertrees, Director of User Research with a background in data science, talks data driven design, the data skills designers need, the business skills data scientists need, why we should spend 90% of our time identifying the problem, how data and design should function together, and Jen has the Earth shattering realization that Andrew is a data scientist, not an AI scientist.
0:30 - Intro to user research
2:00 - What a user does vs what they want
6:20 - Being data driven
8:45 - Adapting user research for AI
11:25 - Data aware vs data informed vs data driven
18:00 - A real life example of user research saving the day
23:45 - Skills we need to support data projects
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