Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Content provided by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Mastering Go-to-Market Strategies with Peter Giordano
Manage episode 390383158 series 2946387
Content provided by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of AlchemistX Innovators Inside, host Ian Bergman welcomes Peter Giordano, a go-to-market strategy expert with over 30 years of experience in the tech industry. Peter's journey, which includes transformative roles at Net Gravity/DoubleClick, VMware, and Google Cloud, is packed with lessons on innovation, strategic thinking, and market dynamics.
Throughout the conversation, Peter shares his deep understanding of Go-to-Market (GTM) strategy, an essential element in transitioning from product development to creating a successful business. He breaks down GTM into six key areas: product strategy, market focus, commercialization, sales model, channel, and customer experience. This framework offers valuable insights for listeners looking to build scalable and effective customer acquisition and retention strategies.
Peter also delves into the complexities of navigating uncertainty in the tech sector. He emphasizes the need for confidence, risk assessment, and adaptability in a rapidly changing landscape. His practical advice on decision-making and leveraging feedback for continuous improvement is particularly relevant for today’s fast-paced business environment.
If you're an entrepreneur, corporate innovator, or anyone keen on mastering the art and science of successful product market entry, this episode with Peter Giordano is a must-listen. Packed with practical advice and strategic insights, it's your guide to navigating the complexities of Go-to-Market strategies in the tech world. Tune in now to unlock valuable lessons and actionable strategies for your innovation journey!
For more episodes and resources, visit https://www.alchemistaccelerator.com/podcasts.
Mentioned resources
GoStart
Peter Giordano's Consulting Practice Website (Ghost CEO) - https://www.ghostceo.com/
Connect with Peter Giordano
Connect with Ian Bergman
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alchemistinnovatorsinside/message63 episodes
Share
Manage episode 390383158 series 2946387
Content provided by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlchemistX: Innovators Inside, Hosted by Ian Bergman, AlchemistX: Innovators Inside, and Hosted by Ian Bergman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of AlchemistX Innovators Inside, host Ian Bergman welcomes Peter Giordano, a go-to-market strategy expert with over 30 years of experience in the tech industry. Peter's journey, which includes transformative roles at Net Gravity/DoubleClick, VMware, and Google Cloud, is packed with lessons on innovation, strategic thinking, and market dynamics.
Throughout the conversation, Peter shares his deep understanding of Go-to-Market (GTM) strategy, an essential element in transitioning from product development to creating a successful business. He breaks down GTM into six key areas: product strategy, market focus, commercialization, sales model, channel, and customer experience. This framework offers valuable insights for listeners looking to build scalable and effective customer acquisition and retention strategies.
Peter also delves into the complexities of navigating uncertainty in the tech sector. He emphasizes the need for confidence, risk assessment, and adaptability in a rapidly changing landscape. His practical advice on decision-making and leveraging feedback for continuous improvement is particularly relevant for today’s fast-paced business environment.
If you're an entrepreneur, corporate innovator, or anyone keen on mastering the art and science of successful product market entry, this episode with Peter Giordano is a must-listen. Packed with practical advice and strategic insights, it's your guide to navigating the complexities of Go-to-Market strategies in the tech world. Tune in now to unlock valuable lessons and actionable strategies for your innovation journey!
For more episodes and resources, visit https://www.alchemistaccelerator.com/podcasts.
Mentioned resources
GoStart
Peter Giordano's Consulting Practice Website (Ghost CEO) - https://www.ghostceo.com/
Connect with Peter Giordano
Connect with Ian Bergman
--- Send in a voice message: https://podcasters.spotify.com/pod/show/alchemistinnovatorsinside/message63 episodes
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Similar to AlchemistX: Innovators Inside
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
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…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
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continue reading
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