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AAB 042: Brewery Sales and Distribution

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Manage episode 408109397 series 3373950
Content provided by All About Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by All About Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Salespeople are the backbone of the beer industry.

Either working for a distributor or working for a specific brewery, salespeople make sure beer shops carry their products, host events, and are the front line for many people’s exposure to a beer’s lineup. What is the day to day life of being a sales person and how does this middle tier of the American three tier system of beer work?

This episode features two guests, a sales rep and a distributor owner, who talk through the ins and outs of this interesting part of the beer industry.

This Episode is Sponsored by:

Estrella Galicia
Estrella Galicia is an independent, family-owned brewery in northwest Spain, founded in 1906.

Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”

  • Hosts: Don Tse and Em Sauter
  • Guests: Lisa Turso, Brett Hollander
  • Sponsors: Estrella Galicia, All About Beer
  • Tags: Sales, Distribution, Marketing, Bars

The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com

★ Support this podcast on Patreon ★

  continue reading

126 episodes

Artwork
iconShare
 
Manage episode 408109397 series 3373950
Content provided by All About Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by All About Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Salespeople are the backbone of the beer industry.

Either working for a distributor or working for a specific brewery, salespeople make sure beer shops carry their products, host events, and are the front line for many people’s exposure to a beer’s lineup. What is the day to day life of being a sales person and how does this middle tier of the American three tier system of beer work?

This episode features two guests, a sales rep and a distributor owner, who talk through the ins and outs of this interesting part of the beer industry.

This Episode is Sponsored by:

Estrella Galicia
Estrella Galicia is an independent, family-owned brewery in northwest Spain, founded in 1906.

Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”

  • Hosts: Don Tse and Em Sauter
  • Guests: Lisa Turso, Brett Hollander
  • Sponsors: Estrella Galicia, All About Beer
  • Tags: Sales, Distribution, Marketing, Bars

The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com

★ Support this podcast on Patreon ★

  continue reading

126 episodes

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