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An Inside Look at B2B Marketing -- Tom Pick (Founder, Webbiquity)
Manage episode 288494761 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tom Pick is the Founder of Webbiquity, a B2B marketing agency and strategy consultancy. Prior to launching Webbiquity, Tom spent 25 years in PR and digital marketing at SoftBrands, John B. Collins Associates, and KC Associates.
In this episode, Tom shares the secrets to successful B2B marketing. Although the fundamental goals of lead generation and brand awareness haven’t changed much over the years, there are constantly new strategies and tactics to experiment with, from the rise of social platforms like Twitter, LinkedIn, and Clubhouse to the evolving nature of online conferences. We also discuss the growing importance of B2B review sites, examine the differences between B2B and B2C influencer marketing, and debate whether trade associations can truly operate as independent bodies. Finally, we predict that the future of analytics tools will go beyond providing pretty graphs and include a prescriptive element of insights and recommendations.
Host: James Creech
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If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
185 episodes
Share
Manage episode 288494761 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tom Pick is the Founder of Webbiquity, a B2B marketing agency and strategy consultancy. Prior to launching Webbiquity, Tom spent 25 years in PR and digital marketing at SoftBrands, John B. Collins Associates, and KC Associates.
In this episode, Tom shares the secrets to successful B2B marketing. Although the fundamental goals of lead generation and brand awareness haven’t changed much over the years, there are constantly new strategies and tactics to experiment with, from the rise of social platforms like Twitter, LinkedIn, and Clubhouse to the evolving nature of online conferences. We also discuss the growing importance of B2B review sites, examine the differences between B2B and B2C influencer marketing, and debate whether trade associations can truly operate as independent bodies. Finally, we predict that the future of analytics tools will go beyond providing pretty graphs and include a prescriptive element of insights and recommendations.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
185 episodes
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Similar to All Things Video
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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