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Influencer-Driven Commerce (David Nicholls -- Founder & CEO, FlashFomo)
Manage episode 256228171 series 1091724
David Nicholls is the Founder & CEO of FlashFomo, an online marketplace for Asian social influencers to create & sell personally branded products via flash sales. Prior to FlashFomo, Dave served as General Manager of Brave Bison APAC and later as CEO, Australia for WebTVAsia.
In this episode, Dave shares his experience selling digital advertising and branded content that ultimately served as the inspiration for helping influencers launch their own product lines. We also acknowledge that such a business wouldn’t have been possible a decade ago – FlashFomo leverages several recent innovations, from influencer marketing to just-in-time manufacturing and drop shipping. Finally, Dave predicts accelerated growth of eco-friendly goods and packaging, digital products, and e-learning materials.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
185 episodes
Manage episode 256228171 series 1091724
David Nicholls is the Founder & CEO of FlashFomo, an online marketplace for Asian social influencers to create & sell personally branded products via flash sales. Prior to FlashFomo, Dave served as General Manager of Brave Bison APAC and later as CEO, Australia for WebTVAsia.
In this episode, Dave shares his experience selling digital advertising and branded content that ultimately served as the inspiration for helping influencers launch their own product lines. We also acknowledge that such a business wouldn’t have been possible a decade ago – FlashFomo leverages several recent innovations, from influencer marketing to just-in-time manufacturing and drop shipping. Finally, Dave predicts accelerated growth of eco-friendly goods and packaging, digital products, and e-learning materials.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
185 episodes
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