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Standardizing TV and Online Video Measurement -- Ross McCray (Co-Founder & CEO, VideoAmp)

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Manage episode 272737505 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ross McCray is the Co-Founder & CEO of VideoAmp, an adtech company seeking to standardize linear TV, OTT, and digital video measurement. Prior to VideoAmp, Ross served as the Head of Product & Technology at Channel Factory.

In this episode, Ross and I examine the differences between traditional TV and online video measurement, which served as the original inspiration behind VideoAmp. We also share a number of productivity hacks, from strict time management tracking to sleep optimization, and Ross explains his theory of work/life integration. Finally, we discuss the growing focus on consumer privacy and what the future holds for companies so focused on user data collection.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

  continue reading

185 episodes

Artwork
iconShare
 
Manage episode 272737505 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ross McCray is the Co-Founder & CEO of VideoAmp, an adtech company seeking to standardize linear TV, OTT, and digital video measurement. Prior to VideoAmp, Ross served as the Head of Product & Technology at Channel Factory.

In this episode, Ross and I examine the differences between traditional TV and online video measurement, which served as the original inspiration behind VideoAmp. We also share a number of productivity hacks, from strict time management tracking to sleep optimization, and Ross explains his theory of work/life integration. Finally, we discuss the growing focus on consumer privacy and what the future holds for companies so focused on user data collection.

Host: James Creech

LISTENER SUPPORT

If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!

ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

  continue reading

185 episodes

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