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Start with Your Audience: How to Design the Perfect Influencer Marketing Campaign -- Andrew Kamphey (Creator, Influence Weekly)
Manage episode 273689559 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Andrew Kamphey is the Creator of Influence Weekly, a weekly newsletter featuring news and insights about the influencer marketing industry. Andrew has a fascinating career background full of twists and turns, which includes working as a mall Santa in Chicago, traveling the world with Royal Caribbean cruises, directing a TV series in Mongolia, and producing content with early Vine stars in L.A. He currently resides in Bali, Indonesia and spends his time building businesses that empower online creators.
In this episode, Andrew shares the recipe for the perfect influencer marketing campaign. The ideal approach, he argues, is to start with the audience in mind and find a way to blend the advertiser message, content format, and influencer personality to best serve viewers. Andrew highlights a few examples of pre-Internet influencer marketing, from Camel giving NYC bartenders free packs of cigarettes to Madam C. J. Walker’s cosmetology school, which fueled the growth of her hair care and cosmetics empire. Finally, he offers insight into his experience as an online content creator and predictions for the future of the influencer marketing industry.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
185 episodes
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Manage episode 273689559 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Andrew Kamphey is the Creator of Influence Weekly, a weekly newsletter featuring news and insights about the influencer marketing industry. Andrew has a fascinating career background full of twists and turns, which includes working as a mall Santa in Chicago, traveling the world with Royal Caribbean cruises, directing a TV series in Mongolia, and producing content with early Vine stars in L.A. He currently resides in Bali, Indonesia and spends his time building businesses that empower online creators.
In this episode, Andrew shares the recipe for the perfect influencer marketing campaign. The ideal approach, he argues, is to start with the audience in mind and find a way to blend the advertiser message, content format, and influencer personality to best serve viewers. Andrew highlights a few examples of pre-Internet influencer marketing, from Camel giving NYC bartenders free packs of cigarettes to Madam C. J. Walker’s cosmetology school, which fueled the growth of her hair care and cosmetics empire. Finally, he offers insight into his experience as an online content creator and predictions for the future of the influencer marketing industry.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
185 episodes
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Similar to All Things Video
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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continue reading
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