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Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Evolution of Influencer Marketing -- Emily Fonda & Jay Kent-Hume (Co-Founders, The Sociable Society)
Manage episode 244343190 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Emily Fonda and Jay Kent-Hume are the Co-Founders of The Sociable Society, a talent management firm and influencer marketing agency that works with influencers across the U.S. and Canada. Prior to launching The Sociable Society, Emily worked in public relations and Jay worked in staffing and recruitment.
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Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
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James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
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Manage episode 244343190 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Emily Fonda and Jay Kent-Hume are the Co-Founders of The Sociable Society, a talent management firm and influencer marketing agency that works with influencers across the U.S. and Canada. Prior to launching The Sociable Society, Emily worked in public relations and Jay worked in staffing and recruitment.
In this episode, Jay and Emily discuss the evolution of influencer marketing over the past decade and their predictions for the future. We explore how product reviews and recommendations shifted from word of mouth and celebrity endorsements to online ratings and influencer recommendations. We also evaluate the impact of social media and influencer marketing on politics, sports, and consumerism, particularly in a world of one-click shopping and next-day shipping. Finally, Emily and Jay describe the move away from microinfluencers and an emphasis on longer term partnerships between brands and high profile creators, and we predict more FTC regulation and more product placement coming to the world of influencer marketing.
Host: James Creech
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
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James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
185 episodes
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Similar to All Things Video
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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