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The Future of Interactive Video -- Chris Roebuck (Founder & CEO, Clicktivated)
Manage episode 284467829 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Chris Roebuck is the Founder & CEO of Clicktivated, an interactive video technology that connects video and commerce. Chris started his career on the agency side before launching his first startup in early 2010. After spending 4 years developing mobile applications, Chris founded Clicktivated in October 2013.
In this episode, we discuss the future of interactive video technology. Chris shares his early experience building mobile apps in both the U.S. and Brazil to help drive foot traffic to retail stores. We also examine the recent Kuaishou IPO and why China may or may not serve as a leading indicator for shoppable video growth in the West. Finally, Chris predicts that content experiences will become more personalized to the user, and we explore the overall trend toward user pay and e-commerce and away from interruptive advertising.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
185 episodes
Share
Manage episode 284467829 series 1091724
Content provided by James Creech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Creech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Chris Roebuck is the Founder & CEO of Clicktivated, an interactive video technology that connects video and commerce. Chris started his career on the agency side before launching his first startup in early 2010. After spending 4 years developing mobile applications, Chris founded Clicktivated in October 2013.
In this episode, we discuss the future of interactive video technology. Chris shares his early experience building mobile apps in both the U.S. and Brazil to help drive foot traffic to retail stores. We also examine the recent Kuaishou IPO and why China may or may not serve as a leading indicator for shoppable video growth in the West. Finally, Chris predicts that content experiences will become more personalized to the user, and we explore the overall trend toward user pay and e-commerce and away from interruptive advertising.
Host: James Creech
LEAVE US A REVIEW!
If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo
LISTENER SUPPORT
If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
185 episodes
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Similar to All Things Video
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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