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Stepping Out of the Branding Crowd Arm in Arm with My Cause

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Manage episode 316931720 series 2318969
Content provided by Grace Lanni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grace Lanni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and tells her story about this transition. Follow Grace as she reveals her covid gift – become an Executive Producer for a cinematic docuseries – and going to the woodshed to launch a new brand. Researching how markets experience cause-based companies and campaigns revealed a barrier – sometimes called greenwashing – where clarity of the impact provided to the cause doesn’t happen. Listen to Grace as she reveals a brand boost to the 3rd power.
https://www.linkedin.com/in/gracelanni/
  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 316931720 series 2318969
Content provided by Grace Lanni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grace Lanni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and tells her story about this transition. Follow Grace as she reveals her covid gift – become an Executive Producer for a cinematic docuseries – and going to the woodshed to launch a new brand. Researching how markets experience cause-based companies and campaigns revealed a barrier – sometimes called greenwashing – where clarity of the impact provided to the cause doesn’t happen. Listen to Grace as she reveals a brand boost to the 3rd power.
https://www.linkedin.com/in/gracelanni/
  continue reading

93 episodes

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