ADDING NEW COLORS AND CHANNELS TO EDUCATION IN MEDICINE - Dr. Joel Topf
Manage episode 334902360 series 3143736
1:55 - Q1: How did this popular #NephJC journal club start? 5:46 - Journal Club based on "Flipping the Classroom" concept 6:59 - Journal Club audience is mainly physicians aged 40+ 8:20 - Structure of the NephJC Journal Club is supported by multi-channel learning with re-informcement (1. Blog Summary, 2. Visual Abstract, 3. Tweetorial, 4. Podcast, 5. Weekly Newsletter) 10:11 - Q2: How do the busy physicians find time to attend a new format of education online and find it valuable? 11:07 - Modern Form of Medical Education - Conversational Tone 13:03 - Q3: How has the use of social media changed during the pandemic over among physicians? 14:09 - Pandemic Case Study: NephJC created critical new resources for nephrologists to address concerns or rumor about ACE-inhibitors and their effect on COVID 16:00 - Started to build evidence review teams on the fly to analyze treatment guidelines, ACE evidence, etc. They built isolated webpages - COVID in dialysis, COVID in transplant, in hypertension, etc. We created an incredible resource for the community at a time when they had lots of questions. 17:02 - Pandemic resources increased NephJC website visits 10x 17:45 - Q4: Can you contrast Twitter vs other social media platforms and share success factors of building a community there? 22:40 - Q5: Was there a turning point when the #NephJC exploded? 23:16 - #NephJC started a global internship program. Interns from 35 different countries participate and are trained on writing blog articles, Tweet chats / tweetorials, virtual abstracts, podcasts. They then started many projects of their own. One of the spinoffs of the Curbsiders is the pediatricians' version called "Cribsiders". Website called "Nephpocus" - point of care ultrasound. 26:25 - Q6: Can you describe your system of multi channel communication and how it all works together? 28:41 - Q7: What is a Tweetorial and how does it work? 30:25 - Q8: What are some of the most effective formats to educate in your opinion? Do you use video on Twitter? 31:42 - Q9: How do you test the quality of the education via social media? Ian Lang quote "Teaching without testing is like cooking without tasting, reading without writing" 33:15 - Q10: How do you incorporate all of the different parts of your system together most efficiently? 35:14 - Q11: Are you pursuing any new channels or topics at #NEPHJC? 37:45 - Q12: How do you extend your education to patients? 38:25 - Comment: Lots of poor quality medical information online - patients beware! 39:23 - Need to Close the Knowledge Gap in Medicine that Increases over time despite Experience years gained 41:31 - Q13: Q: How do you think pharma companies can educate patients and physicians via social media?
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