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12: Converting medical and scientific information into promotional claims
Manage episode 417324671 series 3568769
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Dr. Joe DiCapite, Director of Strategy for UK/Europe at Vodori, joins Amend & Progress to give a step by step overview of converting medical and scientific information into claims.
- Seven steps to converting medical and scientific information into promotional claims
- The impact that design and layout has on claim meaning and context
- The importance of collaboration, dialogue, and workshopping between brand/commercial and medical affairs teams
You can watch this episode on Vodori's YouTube channel.
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To learn more about Vodori and our material review software built for life sciences, visit vodori.com.
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