Maximizing Trade Show Impact: Strategies for International Success With Bill Kenney

America: Open for Business

Bill Kenney is the Founder of MEET, a company specializing in aiding international B2B and B2G companies in scaling in the US market through trade shows, events, and strategic connections. With a background in hosting and participating in trade shows, he recognized the challenges and complexities businesses face, especially when expanding internationally. Bill and his team leverage their expertise in event strategies, negotiation, and execution to create meaningful growth opportunities. Since 2012, Bill has been pivotal in helping companies navigate the US market's intricacies and achieve sustainable success.

In this episode…

Trade shows present unique challenges for companies entering a new market, particularly in a vast and competitive landscape like the US. How can international businesses leverage these events to ensure a successful market entry?

According to Bill Kenney, a seasoned expert in facilitating international business expansion, the key lies in strategic focus and preparation. He emphasizes the importance of building customer density in specific regions and industries to create a repeatable sales model. Bill highlights that presetting appointments and aligning event participation with clear business goals are crucial for maximizing ROI and building productive partnerships. This focused approach not only enhances efficiency but also significantly improves the chances of sustained success in the new market.

In this episode of America Open for Business, host Cameron Heffernan is joined by Bill Kenney, Founder of MEET, to discuss optimizing trade show strategies for international companies. They talk about the importance of customer density, the role of integrated marketing, and the benefits of detailed pre-event planning. Bill shares valuable insights on leveraging trade shows as part of a comprehensive annual strategy to ensure long-term business growth and success in the US market.