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Ep #95 How giving away free swatches can sell $5000 sofas online with Edgar Blazona
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Today’s guest is a modernist American furniture designer and founder of DTC sofa brand BenchMade Modern. As he saw customers accustomed to waiting 5+ months for sofas and sectionals that really only take a few weeks to make, he realized there must be a better way and founded BenchMade Modern.
Please welcome today’s guest, Edgar Blazona!
Top 3 Amplifiers:
1. How to get people comfortable buying sofas online without seeing them in person first
2. The importance of understanding your buyers’ journey to build profit
3. Why segmenting your buyers straight from your ads creates more profit
To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com
Connect with today’s guest:
Website: benchmademodern.com
Twitter: https://twitter.com/benchmademodern
Facebook: https://www.facebook.com/benchmademodern/
Instagram: https://www.instagram.com/benchmademodern/
Pinterest: https://www.pinterest.co.uk/benchmademodern
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