EP15: Employee Advocacy in a Privacy Driven World

AMPlify

Despite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are trying to reach. So, it is becoming increasing important that companies have a keen understanding of what marketing activities are compliant and non-compliant so that your marketing efforts don’t get way laid right when they are picking up speed. Sally-Anne Kaminski, Manager, global social media strategy at Zebra Technologies, has been on the front lines of dealing with this topic. In this episode, she shares tales from the battlefield on what it takes to gain approval and launch an advocacy program that is dealing with the privacy issue daily.