EP6: Content the King of Revenue

AMPlify

There is a lot of talk around content marketing, but most companies struggle with identifying its true impact on revenue. Mike Pace, Sr. Manager of Online Marketing at SendGrid talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts. Mike walks us through steps to identify where content has its greatest impact on the customer journey, how to leverage all this new found information to create the right content and where content marketing actually fits into the revenue model.