Ted Page on How to Stay Relevant in the Ever-Changing Marketing Landscape

AMPUP Your Digital Marketing

As marketing professionals, it is crucial that we stay on top of new trends inside and outside the industry. But knowing when to get on board with the trends and when not to is also an important part of marketing success, especially over time. On this week’s episode of AMPUP, host Glenn Gaudet sits down with Ted Page. Ted is the co-founder of Captains of Industry, a creative marketing consultancy based in Boston. He has over 25 years of experience guiding the creation of brands and content marketing campaigns that have helped clients thrive and reinvent their industries. Ted won a Telly award for “The Institute for Backup Trauma,” starring John Cleese, featured by the Content Marketing Institute as the first successful B2B “viral” campaign. Ted is also the author of the top-ranked eBook, Branding and Marketing for Renewable Energy Companies. Glenn dives deep with Ted exploring what has worked and not worked over his 25 years of industry experience and more importantly what has remained crucial to any successful marketing campaign despite industry changes.