Breakthrough - Monarch Social Media

An Agency Story

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Welcome to An Agency Story podcast, I’m your host Russel.
In this episode, we're joined by Holly Medwid, the inspiring founder of Monarch Social Media, based in Toronto, Canada.
Holly shares her journey from aspiring novelist to social media strategist, revealing how the pandemic's challenges catalyzed the birth of her agency. Discover Monarch's unique focus on organic social media strategies that prioritize community building over paid advertising.
I really appreciate the intentionality and focus on sustainable work life balance within her business. Her intense dedication to results and creating a healthy workspace is no easy task but an inspiring one nonetheless.
Tune in to explore how Holly’s innovative approach and unwavering resilience are setting new standards in the world of digital marketing.
Enjoy the story.
Show Notes Insights
Emphasizing Work-Life Balance and Mental Health: Holly highlights the importance of creating a sustainable work environment to prevent burnout. She achieves this by dividing the social media job into specialized roles—strategy, communications, and creative—allowing her team to focus on specific tasks without being overwhelmed. Ensuring work-life balance by giving her team evenings and weekends off, unless there's an emergency, contributes to maintaining mental health and long-term productivity.
Educational Initiatives for Team and Clients: Recognizing the evolving nature of social media, Holly emphasizes the need for continuous education. Monarch is developing a course to teach the social aspects of social media management, both for internal team members and small businesses. This initiative underscores the importance of staying updated with industry trends and practices, ensuring that both the agency and its clients are well-equipped to navigate the digital marketing landscape effectively.