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Episode 285: The Trade Desk and Digital Advertising in Asia Pacific with Matt Harty
Manage episode 227371075 series 2297094
Content provided by Bernard Leong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Leong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Matt Harty, senior vice president of Asia Pacific for The Trade Desk, joined us to discuss the footprint of the programmatic advertising company and the major trends on digital advertising across Asia Pacific. From the start, Matt introduces the concept of programmatic advertising and explains how The Trade Desk works with their customers and expands their business offerings across Asia Pacific. We dived deeper in the importance of brand safety in programmatic advertising, the key trends in digital advertising in Asia Pacific and whether humans or AI should decide what we want to advertise in the future.
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Manage episode 227371075 series 2297094
Content provided by Bernard Leong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Leong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Matt Harty, senior vice president of Asia Pacific for The Trade Desk, joined us to discuss the footprint of the programmatic advertising company and the major trends on digital advertising across Asia Pacific. From the start, Matt introduces the concept of programmatic advertising and explains how The Trade Desk works with their customers and expands their business offerings across Asia Pacific. We dived deeper in the importance of brand safety in programmatic advertising, the key trends in digital advertising in Asia Pacific and whether humans or AI should decide what we want to advertise in the future.
459 episodes
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