Closing Down Your Business with Brigitte Lyons

And She Spoke: Women. Money. Power.

In recent months, we've observed several high-profile women opt to shutter their businesses, yet the reasons behind such decisions often (still) remain unexplored.

On this episode of the And She Spoke podcast, we talk to Brigitte Lyons. She is the Founder of Podcast Ally, a podcast booking agency that she created and grew while traveling around the United States in a van with her husband: #vanlife.

She recently made the call to close her company and we were eager to have a conversation about this process.

Join the conversation as we chat with Brigitte about why she started Podcast Ally, how she successfully continued to run it while living a nomadic lifestyle, and the impact COVID-19 had on the business.

Finally, we explore how she factored her knowledge, ability, and willingness to ride out a potential recession and she gives us an inside peek into the complex deliberation she underwent that finally led to her decision to close down her business.

Here’s a sneak peek of what we discuss:

• Building her business (Podcast Ally) to support a nomadic lifestyle: #vanlife.
• A detailed explanation of running her company from the road, her team's role and how it operates within the company.
• Her end game: the initial vision for Podcast Ally and what she originally aimed to achieve.
• The effects of the COVID-19 pandemic on her business and decision-making.
• Her thoughts on what sparked the growth of her business in July of 2020.
• Riding out a recession: knowledge, ability, and willingness.
• She underlines the complex deliberations that ultimately led her to close the business.
• What it was like making the decision and breaking the news to her team.
• The benefits of open dialogue with her team addressing the potential recession.
• Life looked after closing down her company.
• The way Brigitte conceptualizes the role of herself as a leader.

JOY: Reading for pleasure: Tomorrow, and Tomorrow, and Tomorrow

HUSTLE: Boomerang

Resources:

• Brigitte Lyons on LinkedIn
• Brigitte Lyons on X
• Brigitte Lyons on Instagram
• Podcast Alley
• The Luminaries Wait-list
• VISIBLE Coaching Program

This podcast is brought to you by the Marvelous online teaching platform.

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