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Melissa Krug on Anthro to UX with Matt Artz

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Manage episode 334851479 series 2854217
Content provided by Matt Artz | Anthro to UX and Matt Artz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Artz | Anthro to UX and Matt Artz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this Anthro to UX podcast episode, Melissa Krug speaks with Matt Artz about her UX journey, linguistic anthropology, finding her way to UX during the pandemic, and her role at AnswerLab as a Qualitative UX Researcher. About Melissa Krug Melissa Krug is a linguistic anthropologist. She earned her Phd from Temple University and works at AnswerLab as a Qualitative UX Researcher. Her academic, consulting, and teaching research projects have included interviews, observations, survey design and analysis (quantitative and qualitative), and ethnography and have spanned over 12 years. Trained specifically in linguistic anthropological methods, Melissa is able to use common conversations as data and draw insights about concepts like identity construction, power dynamics, sentiment, and engagement. She has analyzed stories, gestures, translation practices, natural conversations, print content, social media, and recorded interviews to understand how people engage with different situations, other people, brands, and themselves. Recommended Links
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48 episodes

Artwork
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Manage episode 334851479 series 2854217
Content provided by Matt Artz | Anthro to UX and Matt Artz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Artz | Anthro to UX and Matt Artz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this Anthro to UX podcast episode, Melissa Krug speaks with Matt Artz about her UX journey, linguistic anthropology, finding her way to UX during the pandemic, and her role at AnswerLab as a Qualitative UX Researcher. About Melissa Krug Melissa Krug is a linguistic anthropologist. She earned her Phd from Temple University and works at AnswerLab as a Qualitative UX Researcher. Her academic, consulting, and teaching research projects have included interviews, observations, survey design and analysis (quantitative and qualitative), and ethnography and have spanned over 12 years. Trained specifically in linguistic anthropological methods, Melissa is able to use common conversations as data and draw insights about concepts like identity construction, power dynamics, sentiment, and engagement. She has analyzed stories, gestures, translation practices, natural conversations, print content, social media, and recorded interviews to understand how people engage with different situations, other people, brands, and themselves. Recommended Links
  continue reading

48 episodes

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