))
New homes marketing: The future is digital
Manage episode 430522490 series 3429736
Content provided by Antler Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Antler Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this latest episode, I speak with Cheryl Gibbens, Digital Marketing Manager at Aster Group about the ever evolving world of digital marketing. Cheryl well and truly has her finger on the digital marketing pulse, keeping up to date with the latest trends and digital channels to aid with sales and build awareness for Aster online.
In this episode, Cheryl and I discuss the subtle differences between digital marketing and traditional marketing, noting how each available channel requires its own consideration when building an effective digital marketing strategy to achieve the desired results.
We dip into the latest trends and the emergence of platforms such as TikTok with the ability to reach and educate target audiences, developments in AI, hesitations surrounding chatbots and even touch on IP tracking (“What’s that?” I hear you asking!).
Throughout the episode Cheryl emphasises the importance of customer service and that in our strive to keep up with digital progression we don’t leave any audience behind.
Here are just some of the topics covered:
- How to select the most appropriate tools, channels and portals to have the optimal impact on sales and enquiries
- What up and coming digital tools are right, and perhaps wrong, for the future of the industry
- How the role of a Digital Marketing Manager differs from that of a Marketing Manager
- Who decides which social media trends are right for the business, and when to let the ‘hype’ remain just that
And much more!
Another great episode, not to be missed!
18 episodes
Share
