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Where Product Marketing Meets the Docs – Interview with Liz Couto

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Manage episode 291782006 series 2922116
Content provided by API The Docs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by API The Docs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We are talking with Liz Couto, Product Marketing Manager at Shopify, about the role of marketing and an amplifier, where the CTA is often pointing to the developer documentation. How did Shopify empathize and empower in 2020 with the exponentially growing community? Can there be too many communication channels, should you let go of some if ever? How do the many teams involved work in concert on Shopify's products and what feedback loops have they built into their docs?

The hosts are Laura Vass (Editor of Developer Portals Newsletter, Co-Founder of Pronovix) and Anett Pozsár (Senior Technical Writer, Pronovix).

Music: Virgill - Its over now (CC)

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 291782006 series 2922116
Content provided by API The Docs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by API The Docs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We are talking with Liz Couto, Product Marketing Manager at Shopify, about the role of marketing and an amplifier, where the CTA is often pointing to the developer documentation. How did Shopify empathize and empower in 2020 with the exponentially growing community? Can there be too many communication channels, should you let go of some if ever? How do the many teams involved work in concert on Shopify's products and what feedback loops have they built into their docs?

The hosts are Laura Vass (Editor of Developer Portals Newsletter, Co-Founder of Pronovix) and Anett Pozsár (Senior Technical Writer, Pronovix).

Music: Virgill - Its over now (CC)

  continue reading

60 episodes

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