TAGP503 Dmitry Dragilev : How To Get Free Press for Your App Startup

App Guy:

Dmitry Dragilev., founder of JustReachOut.io Dmitry single handedly grew a startup from 0 to 40M+ pageviews through PR and got acquired by Google a few years back. He has published 1300+ articles in press and has written guest articles for most major tech publications. He currently runs a PR SaaS called JustReachOut and PR coaching course PRThatConverts currently used by 3500+ entrepreneurs and startups to find and pitch journalists without the help of PR firms.

Resources: Website / Twitter / Linkedin

Extra resources:

http://thenextweb.com/socialmedia/2015/02/21/took-startup-0-40m-pageviews-got-acquired-google/
http://www.criminallyprolific.com/press/
https://justreachout.io/
http://prthatconverts.com/

Here are the 3 things I learned from Dmitry:

• A good way to reach out to a tech journalist is find a way to add value and start a conversation before pitching anything
• The wrong way to reach out to an influencer is simply emailing something like: "He John, I have a new app launching and..."
• What journalists want to receive in an email: something that’s less than 200 words; subject line less than 65 characters. No PR releases, no attached stuff to it and into the inbox around 8 AM

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