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How the Mobile App Fitbit Got Acquired for $2.1 Billion by Google
Manage episode 430194005 series 3587807
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Most mobile app business owners dream of having their app acquired by one of the tech giants. This dream came true for Fitbit, for a whopping $2.1 billion dollars.
In this episode, Sean shares the 3 fundamental steps Fitbit took to go viral, skyrocket their valuation, and get acquired by Google. If you follow these steps, your mobile app business can do the same.
Show Highlights Include:
- What Fitbit CEO, James Park, says contributed to their extraordinary growth [1:41]
- Why integrating social platforms isn’t enough to make your app go viral [3:40]
- One blogger’s steamy discovery in Fitbit’s public community data [4:29]
- What James Park wishes Fitbit had done sooner [5:44]
- How Uber, Tinder, and Angry Birds created multiple streams of revenue [6:26]
Mentioned on the Show:
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