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(Part 2) Five Key App Business Metrics to Track & Grow Your App

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Manage episode 430194015 series 3587807
Content provided by Sean Casto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Casto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For every 7 riders they service, Uber gets 1 new customer from referrals. But, without tracking their key metrics, they never would have known that.

Today’s episode is Part 2 of Sean’s Five Key App Business Metrics to Track series. He’s sharing the importance of having a win-win referral system and how to pinpoint your best customers.

Listen to Part 1 of this series first.

Show Highlights Include:

  • How Uber saved tens of millions per month by tracking this one metric [2:25]
  • How to create a viral chain reaction by having a good referral system [3:05]
  • The strategy that motivates users to promote your app [3:40]
  • Why tracking lifetime value helps you to pinpoint your best customers [4:35]
  • The truth about the famous 80/20 Principle [5:03]

Want to dive deeper into your app business metrics? Download our free step-by-step guide!

You can also apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.

https://www.preapps.com/app-marketing-services/podcast-optin

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 430194015 series 3587807
Content provided by Sean Casto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Casto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For every 7 riders they service, Uber gets 1 new customer from referrals. But, without tracking their key metrics, they never would have known that.

Today’s episode is Part 2 of Sean’s Five Key App Business Metrics to Track series. He’s sharing the importance of having a win-win referral system and how to pinpoint your best customers.

Listen to Part 1 of this series first.

Show Highlights Include:

  • How Uber saved tens of millions per month by tracking this one metric [2:25]
  • How to create a viral chain reaction by having a good referral system [3:05]
  • The strategy that motivates users to promote your app [3:40]
  • Why tracking lifetime value helps you to pinpoint your best customers [4:35]
  • The truth about the famous 80/20 Principle [5:03]

Want to dive deeper into your app business metrics? Download our free step-by-step guide!

You can also apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.

https://www.preapps.com/app-marketing-services/podcast-optin

  continue reading

26 episodes

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