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Digital Transformation: Beyond the Buzz with Kevin Spurway, Appian SVP of Marketing
Manage episode 277828705 series 1466867
Content provided by Appian Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Appian Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 277828705 series 1466867
Content provided by Appian Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Appian Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
According to a recent study conducted by IDC, it’s estimated that 70% of siloed digital transformation initiatives will fail by 2018. So why do organizations fail and what are the key elements executives need to consider when mapping their digital transformation strategy? In this episode, Kevin Spurway, Appian’s Senior Vice President of Marketing discusses what’s driving business leaders to ride the digital wave and what challenges enterprise organizations - and executive leadership - need to consider when establishing and executing their digital transformation strategic plans. Zach Messler serves as contributing host.
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Similar to Appian Talks
Show notes are at https://stevelitchfield.com/sshow/chat.html
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