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8: Mobile App Analytics: Why They’re More Important than you Realize w/ John Lovett
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It seems that every year, for the past eight to ten years, we’ve been hearing that this is the year of mobile. While that statement has some truth to it all the time, it seems that now, more than ever, it really is true. Mobile is everywhere. Somewhere around half of all web traffic comes from mobile, and apps are dominating that traffic.
This week on Appy Hour, we sat down with John Lovett, a Sr. Partner at Analytics Demystified, a small consulting firm focusing on digital analytics with a particularly keen eye for mobile analytics.
John was kind enough to talk with us about why app analytics are so important, the difference between web analytics and app analytics, mobile app metrics, and the future of mobile.
You can find a breakdown of this episode here.
19 episodes
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