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The Process and Growth Behind MiLB's Copa de la Diversión
Manage episode 311471133 series 3127987
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Minor League Baseball's Vice President of Marketing Strategy & Research, Kurt Hunzeker, joins the show to talk about the numerous initiatives going on in MiLB, specifically Copa de la Diversión. Kurt and Brandon discuss how this program came to be, the growth its had from year to year and the logistics of getting 72 teams involved for the 2019 season.
"Copa de la Diversión," or "Fun Cup," is a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.
https://www.milb.com/fans/copa
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