Artwork

Content provided by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ross Finman (Augmodo) on the Approach to Selling 1 Million Headsets (Part 1)

52:30
 
Share
 

Manage episode 378633125 series 2117514
Content provided by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ross Finman is the CEO of Augmodo, a company utilizing AI and AR to revolutionize grocery store experiences and economics starting with the personal shoppers who fulfill online grocery purchases.

Previously Ross spent 4 ½ years at Niantic. There he founded the AR mapping and Visual Positioning System (VPS) effort before becoming the AR Strategy Lead and then the general manager for the AR Headset group.

He joined Niantic through the acquisition of his first startup, Escher Reality, which became the foundation for Niantic’s AR Platform, now called Lightship.

He started Escher Reality as he was finishing his Ph.D. in Robotics from MIT, after previously completing his undergrad in computer engineering from Carnegie Mellon.

In this conversation, the first of two parts, Ross describes his perspective on the AR market opportunity. Specifically, we get into his journey at Escher Reality: how it started, a couple of key moments during the company’s early days, the sale process to Niantic, and some lesson learned along the way.

He discusses some reflections on his time at Niantic, including the open mindset they had about developing new hardware. And he shares his current perspective on where AR has the most immediate potential.

We come back in part 2 with a discussion about his current startup, Augmodo.

Links From The Episode

- Article: [Innovating Category Management – Groceryshop 2023](https://retailwire.com/blog/innovating-category-management-groceryshop-2023/) by Georges Mirza for RetailWire

- Article: [Pokémon GO creator Niantic buys Escher Reality AR startup](https://techcrunch.com/2018/02/01/niantic-buy-escher-reality-ar-startup/) by Lucas Matney for TechCrunch…and related [Niantic blog post](https://nianticlabs.com/news/escherreality).

- Article: [BMW introduces Smartglasses for Motorcycling](https://mixed-news.com/en/bmw-connectedride-smartglasses-announced/) Benjamin Danneberg for Mixed News

- Video: [Star Wars: Jedi Challenges Review - Lenovo Mirage AR Mobile Headset](https://www.youtube.com/watch?v=p-hsJ0xeaT4) by TWiT Tech Podcast Network

- Patent: [Augmented Reality Hat](https://patents.google.com/patent/WO2022219603A1/en) by Ross Finman, Michael Miller, and Maryam Sabour

- YouTube Channel: [Perun](https://www.youtube.com/@PerunAU)—an Australian covering the military industrial complex and national military investment strategy.

- [Episode Transcript](https://otter.ai/u/5KVmmaOHVjMliriCJLzbsA1Tj8E)

Please consider contributing to my Patreon at https://www.patreon.com/theARshow.

  continue reading

114 episodes

Artwork
iconShare
 
Manage episode 378633125 series 2117514
Content provided by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ross Finman is the CEO of Augmodo, a company utilizing AI and AR to revolutionize grocery store experiences and economics starting with the personal shoppers who fulfill online grocery purchases.

Previously Ross spent 4 ½ years at Niantic. There he founded the AR mapping and Visual Positioning System (VPS) effort before becoming the AR Strategy Lead and then the general manager for the AR Headset group.

He joined Niantic through the acquisition of his first startup, Escher Reality, which became the foundation for Niantic’s AR Platform, now called Lightship.

He started Escher Reality as he was finishing his Ph.D. in Robotics from MIT, after previously completing his undergrad in computer engineering from Carnegie Mellon.

In this conversation, the first of two parts, Ross describes his perspective on the AR market opportunity. Specifically, we get into his journey at Escher Reality: how it started, a couple of key moments during the company’s early days, the sale process to Niantic, and some lesson learned along the way.

He discusses some reflections on his time at Niantic, including the open mindset they had about developing new hardware. And he shares his current perspective on where AR has the most immediate potential.

We come back in part 2 with a discussion about his current startup, Augmodo.

Links From The Episode

- Article: [Innovating Category Management – Groceryshop 2023](https://retailwire.com/blog/innovating-category-management-groceryshop-2023/) by Georges Mirza for RetailWire

- Article: [Pokémon GO creator Niantic buys Escher Reality AR startup](https://techcrunch.com/2018/02/01/niantic-buy-escher-reality-ar-startup/) by Lucas Matney for TechCrunch…and related [Niantic blog post](https://nianticlabs.com/news/escherreality).

- Article: [BMW introduces Smartglasses for Motorcycling](https://mixed-news.com/en/bmw-connectedride-smartglasses-announced/) Benjamin Danneberg for Mixed News

- Video: [Star Wars: Jedi Challenges Review - Lenovo Mirage AR Mobile Headset](https://www.youtube.com/watch?v=p-hsJ0xeaT4) by TWiT Tech Podcast Network

- Patent: [Augmented Reality Hat](https://patents.google.com/patent/WO2022219603A1/en) by Ross Finman, Michael Miller, and Maryam Sabour

- YouTube Channel: [Perun](https://www.youtube.com/@PerunAU)—an Australian covering the military industrial complex and national military investment strategy.

- [Episode Transcript](https://otter.ai/u/5KVmmaOHVjMliriCJLzbsA1Tj8E)

Please consider contributing to my Patreon at https://www.patreon.com/theARshow.

  continue reading

114 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide