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Content provided by Arcgate and Arcgate Inc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arcgate and Arcgate Inc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The use of advertising technology (adtech) is now mainstream but this brings with it increased competition and challenges around multi-channel attribution and measurement. Are advertisers shifting to video and native content realizing that these two formats are the most powerful way to reach their customers?
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Manage episode 182362165 series 1465072
Content provided by Arcgate and Arcgate Inc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arcgate and Arcgate Inc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The use of advertising technology (adtech) is now mainstream but this brings with it increased competition and challenges around multi-channel attribution and measurement. Are advertisers shifting to video and native content realizing that these two formats are the most powerful way to reach their customers?
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19 episodes
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Listen to articles handpicked by our editors, and stay updated on top technology news from TechCrunch.
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