124- How To Win The War For Talent: Building Your Personal Brand As An Executive

Arete Podcast with Richard Triggs

Competition in the workspace is high nowadays, so career development is no longer just about doing a great job, whatever your role. If you want to get access to the best opportunities, you need to show you are doing more than competently executing your responsibilities. As a result, building a personal brand is becoming more prevalent. How you come across in the marketplace can make all the difference to your professional development. In this episode, Brett Jarman from Experts on Air (the producers of the Arete Executive Podcast) and I discussed the subject in detail. Episode highlights: Programs and people who can help you build your personal brand - Key Person of Influence (Dent Global), Suzie Lightfoot and Brett Jarman The younger generation pay more attention to their brand Should you have a website or be present on social media? Start small and work your way up - speak at a conference, write an article or join an industry board Every job has an element of sales so sell yourself The power of LinkedIn - people can see whether you’ve been endorsed and what for and any events you’ve taken part in Don’t comes across as insincere - be careful not to blow your own trumpet too much Work with your employer to build your personal brand but separate yourself from the corporate brand Why it’s in the interest of employers to help their senior executives grow their brand The ‘war for talent’ and how to win it My work with Brett Jarman from Help Me Leverage and its benefits for me, my brand and my company Invest in success - don’t be cynical as an employer about helping your executives build their brand The benefits for employers - attracting new employees, clients, suppliers and customers Why most people won’t invest in themselves but expect it from their company MBAs as a dismissed qualification and what you should invest in instead Personal brand = professional development Arete Website: http://areteexecutive.com.au/ Richard Triggs LinkedIn: https://www.linkedin.com/in/richardtriggs/ Tap Into the Hidden Executive Job Market: http://areteexecutive.com.au/free-book/