Go offline with the Player FM app!
#83: Real-time bidding: how online tracking helps serving ads
Manage episode 338767672 series 2680464
We all know this feeling. You search for a hotel in Paris and you keep getting ads for hotels and flights for weeks to come. Or something even scarier. You visit a blog post highlighting the first symptoms of a pregnancy. An hour later every single website on the planet advertises diapers and baby formulas. How is that possible? How do they know? And how did we get into this dystopia? All of this became possible with real-time bidding. The billion-dollar industry that tracks our every movement.
Read more: https://nurkiewicz.com/83
Get the new episode straight to your mailbox: https://nurkiewicz.com/newsletter
98 episodes
Manage episode 338767672 series 2680464
We all know this feeling. You search for a hotel in Paris and you keep getting ads for hotels and flights for weeks to come. Or something even scarier. You visit a blog post highlighting the first symptoms of a pregnancy. An hour later every single website on the planet advertises diapers and baby formulas. How is that possible? How do they know? And how did we get into this dystopia? All of this became possible with real-time bidding. The billion-dollar industry that tracks our every movement.
Read more: https://nurkiewicz.com/83
Get the new episode straight to your mailbox: https://nurkiewicz.com/newsletter
98 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.