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Content provided by Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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201: Best Practices für B2B Referral Programme

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Manage episode 429070130 series 3515727
Content provided by Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mit Stefan Bader - Co-Founder und CEO von Cello

In dieser Episode des Podcasts "Artist on Air" spricht Gastgeber Julius Göllner mit Stefan Bader über die richtige Konzeption, die Einführung und das Management von B2B Referral Programmen als zusätzlichen Growth Loop in SaaS. Im Detail erfährst Du spannende Insights zu:

  • Use-Led-Growth oder Referral as a Service von Cello - Das solltest Du über die Firma wissen
  • Überblick zu unterschiedlichen Referral Programmen und deren Vor- und Nachteilen (User Referrals, Affiliate Referral, Influencer Referral, Value Added Referral)
  • Erfolgsfaktoren von Referral Programmen - darauf müsst Ihr achten
  • Die richtigen Incentives setzen - wie motiviere ich meine Nutzer
  • Teilen einfach machen - Dos and Donts beim Aufsetzen einer smarten User Journey
  • Software eats the world - für welche Unternehmen machen Referral Programme Sinn
  • Die Wichtigkeit eines gut orchestrierten Program Launches
  • Spannende Kennzahlen zur Wirksamkeit von Referral Programmen

Our Guest: Stefan Bader https://www.linkedin.com/in/stefan-bader/


Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/


Restaurant Tipp:

La Boheme - Munich https://www.boheme-schwabing.de/


Recommendations: Categories of B2B Referral Programs: https://cello.so/4-categories-of-referral-programs-for-b2b-saas/

Complete Guide to B2B Referrals https://cello.so/complete-guide-to-your-b2b-referral-program/


  continue reading

205 episodes

Artwork
iconShare
 
Manage episode 429070130 series 3515727
Content provided by Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mit Stefan Bader - Co-Founder und CEO von Cello

In dieser Episode des Podcasts "Artist on Air" spricht Gastgeber Julius Göllner mit Stefan Bader über die richtige Konzeption, die Einführung und das Management von B2B Referral Programmen als zusätzlichen Growth Loop in SaaS. Im Detail erfährst Du spannende Insights zu:

  • Use-Led-Growth oder Referral as a Service von Cello - Das solltest Du über die Firma wissen
  • Überblick zu unterschiedlichen Referral Programmen und deren Vor- und Nachteilen (User Referrals, Affiliate Referral, Influencer Referral, Value Added Referral)
  • Erfolgsfaktoren von Referral Programmen - darauf müsst Ihr achten
  • Die richtigen Incentives setzen - wie motiviere ich meine Nutzer
  • Teilen einfach machen - Dos and Donts beim Aufsetzen einer smarten User Journey
  • Software eats the world - für welche Unternehmen machen Referral Programme Sinn
  • Die Wichtigkeit eines gut orchestrierten Program Launches
  • Spannende Kennzahlen zur Wirksamkeit von Referral Programmen

Our Guest: Stefan Bader https://www.linkedin.com/in/stefan-bader/


Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/


Restaurant Tipp:

La Boheme - Munich https://www.boheme-schwabing.de/


Recommendations: Categories of B2B Referral Programs: https://cello.so/4-categories-of-referral-programs-for-b2b-saas/

Complete Guide to B2B Referrals https://cello.so/complete-guide-to-your-b2b-referral-program/


  continue reading

205 episodes

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