Episode 13: 013 // The Great Instagram Experiment

Art + Business + Murals

I sometimes get stuck in the 'death scroll' on Instagram. I don't like it. It doesn't make me feel good. I get frustrated when I don't have 50k followers like other artist do. Am I not as good as them? I often think that if I had 50k followers then online artworks sales would be so easy. The frustration is mainly around the fact that I have no idea how to increase my 1600 followers to 50k. I have read articles. I have listened to podcasts. I have done online courses. I have scrolled Facebook pages with all the advice. It is all overwhelming. I thought the best way to figure out 'the Insta-algorithm' is to experiment with it. I broke down the first 3 months of 2023 into two week blocks. Each fortnight I would try a different 'tactic' and below are the results - not just based on followers, but my mental health, productivity and enjoyment. Throughout this time I continued my normal, inconsistent posting of photos (occasional reels) and jibber jabber. This post walks through the outcomes from the experiment and my overall thoughts.

This episode is also a blog post:

https://www.sculleydesign.com/single-post/the-results-of-the-insta-experiment

The snake incident:

https://www.instagram.com/p/CoJAurpBcUU/

The Group Coaching Program:

https://www.sculleydesign.com/creative-business-membership

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