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On Creating a Business with both Purpose and Profit with Kathy Varol
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There is a huge benefit to creating a purpose-led strategy for your business breathing it into every aspect of the company. In episode 23 of Art of the App Podcast, Kathy Varol and I discuss the importance of building purpose into your business model..
Kathy is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for Adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees. She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work.
Kathy has 20 years of experience across brand marketing, strategy and impact, working at established brands like Adidas, MillerCoors and Microsoft.
Kathy is a sought-after speaker, Purpose Strategy Expert, and CSR & ESG consultant who has spoken and facilitated workshops around the globe.
Some of the things Kathy and I discuss:
- The value of a purpose-driven business, and why it’s important to keep that purpose in mind through every part of your business.
- How hiring with your purpose in mind can make for better, more aligned employees.
- Why Kathy doesn’t like the term CSR (corporate social responsibility)
- Common mistakes people make when they first start creating and implementing their purpose-driven brand.
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
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Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
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