Get your Game on with Creative Games from Horrible Guild

Art of the Kickstart

In this episode of Art of the Kickstart, we interviewed Hjalmar and Lorenzo, game designers, owners, and everything in between for Horrible Guild. They've produced various creative games, including Railroad Ink, Dragon Castle, King's Dilemma, and most recently, Tiny Turbo Cars, a frantic racing game where you use sliding puzzles to program the movements of your remote-controlled toy cars. Hjalmar and Lorenzo have also supported the crowdfunding community as super backers by helping fund over 144 different projects. Learn how their company Horrible Guild raised over two million euros over the course of their 7 campaigns. Topics Discussed and Key Crowdfunding Takeaways Insight into how to build a community centered around your product The different ways direct contact with backers helped Hjalmar and Lorenzo find success How Hjalmar and Lorenzo decided to use Kickstarter as their crowdfunding platform Lessons the Horrible Guild Team learned over the course of launching 7 products Advice on how to launch a board game on Kickstarter Links Horrible Guild's Website Dungeon Fighter by Horrible Guild Kickstarter Campaign Tiny Turbo Cars by Horrible Guild Kickstarter Campaign Horrible Guild's Facebook Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners. The world’s only turnkey product launch company that has helped over 2,000 innovations, successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor, ProductHype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today, we are speaking with some super backers and some super creators. We are talking with Hjalmar and Lorenzo, game designers, owners, et cetera of the company, Horrible Guild. So they have raised in total for their seven campaigns over two million euros. Not only have they created seven campaigns, but they’ve also supported the crowdfunding community as a super backer supporting over 144 different projects. So you’ve probably seen some of their super famous games that are out there, Railroad Ink, a recent one, Dragon Castle, King’s Dilemma, as well as another recent one, Tiny Turbo Cars, just some really creative projects. So Hjalmar and Lorenzo, thank you for joining us today on Art of the Kickstart. Lorenzo: Thanks to you, Roy. It’s a pleasure to be here for us. Hjalmar: Thanks. Roy Morejon: Absolutely. So I’ve got to go and jump back a little bit, Lorenzo. Let’s tell the audience a little bit about your background as the owner. What led you to being an entrepreneur and finding and founding this company? Lorenzo: Well, it started back in 2009, and it was a different company. I was studying in university, and with a friend, we decided to try to make game. It was just for fun at the time,