Meet the Experts: Chad Rogers from Lemonlight on Creating the Perfect Crowdfunding Video

Art of the Kickstart

This week on Art of the Kickstart, we’re speaking with Chad Rogers of Lemonlight about creating a video for a Kickstarter or Indiegogo campaign. Tune in to learn more about growing a business, creating a great video that fits your budget and finding crowdfunding success. Topics Discussed and Key Crowdfunding Takeaways Challenges that come with growing and scaling a company Why it’s important for a business to address a problem you’re passionate about solving Why video is so powerful Important considerations when creating a video for a crowdfunding campaign What types of information to include in a crowdfunding video What the process of creating a crowdfunding video is like Why it’s important to know your budget before you begin How to determine the best messaging for your video Links Lemonlight Kudrone on Indiegogo Traffic and Conversion Traction: Get a Grip on Your Business by Gino Wickman Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Backer Kit and the Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Chad Rogers, chief revenue officer and cofounder at Lemonlight. Chad, thank you so much for joining us today. Chad Rogers: Thanks for having me, Roy. Roy Morejon: So Chad, we had a chance to, to bond. You guys shared some space with us at the Consumer Electronics Show, but I wanted to tell everybody in the audience that Lemonlight is a video marketing company. You guys truly have mastered all of the ingredients that go into creating beautiful videos and crafting stories basically for people with videos. Over the last four years, you’ve guys have done over 4,000 videos. You’ve worked in almost every single state in this great land and you guys are on a mission to create high quality, affordable video content for businesses, as well as crowdfunding startups. So let’s start with where it all began. What inspired you to cofound Lemonlight? Chad Rogers: Yeah. You know, when we first started the actual focus was we believe video is incredibly important in the future of marketing. And we believe that every brand, every company, everyone deserves to have their story told. And we figured out the way to do it scalably and that was by a looking at production budgets and saying where’s all the waste happening? And the waste was happening in bloated crews where there were multiple people on set and doing nothing while only a couple people were actually doing all the heavy lifting. So we really broke down our crews to minimize the expenses there and as well as utilizing local crews.