Shifting Mindsets with Jill Pedersen

Art & Science of Complex Sales

If you're looking to enhance your sales team's recruitment and onboarding process, this episode is a must-listen. Join us for an insightful conversation with Jill Pedersen, Practice Partner at SalesStar North Carolina. Jill takes us on her incredible journey—from selling sweet corn as a child to becoming a top performer in the sales industry.

The Art of Prospecting (8:47)

Jill emphasizes the importance of active prospecting and personalized communication in reaching potential clients. She stresses that relying solely on digital communication is insufficient; a multi-platform approach is necessary to determine the preferred communication method of each prospect. Jill outlines her successful prospecting methodology, which involves 21 touch points over three months, using a combination of phone calls, emails, LinkedIn messages, and texts. She highlights the importance of persistence, systematization, and effective pipeline management to maintain consistent follow-ups and maximize outreach success.

Revamping Recruitment (15:53)

In this discussion, Jill and Paul explore the challenges of identifying top sales talent, especially in an era where AI-written resumes are common. Jill emphasizes the need to modernize the hiring process, noting that many companies still rely on outdated methods. She outlines a nine-step hiring framework, highlighting critical areas often overlooked: profiling the ideal candidate, objectively assessing core competencies, and effective onboarding. Jill also shares tips for crafting meaningful interviews, including using assessments to tailor questions and incorporating role-playing scenarios to test candidates' real-world skills and responses.

From Resistance to Engagement (25:35)

Jill recounts a transformative workshop where she shifted a team's perception of sales from resistance to enthusiasm in just three hours. Initially met with skepticism, the team became engaged and excited after learning how sales can be integrated into their culture positively. Jill explains that the key to this transformation is focusing on shifting the mindset from viewing sales as a negative activity to seeing it as a service that builds trust and delivers value. She emphasizes that effective selling is about being a trusted advisor and connecting on an emotional level. The discussion highlights the importance of aligning communication and service with sales principles, even in non-sales roles.