Master the Art of Testimonials with John Hubbard

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Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is John Hubbard is a master at overcoming the fear of asking for testimonials. He understands the importance of these endorsements but also recognizes the hesitancy that people have in reaching out for them. John has witnessed firsthand the reasons behind this reluctance, such as the fear of imposing on clients or the belief that they are already paying for the service. However, John firmly believes that businesses that consistently deliver results for their clients often fail to receive testimonials simply because they don't ask. To address this issue, John has developed several techniques to help others overcome this hurdle. By implementing some of these strategies, businesses can see a significant influx of testimonials, thereby transforming their reputation and success.

In this episode John Hubbard discusses the art of obtaining powerful testimonials. They delve into the importance of reciprocity, making the testimonial process easy for participants, and the strategy of reaching out multiple times. They also touch on the challenges of conducting video interviews, specifying quantifiable results in testimonials, and the struggles of scheduling and remembering appointments. Additionally, they explore the fear of asking for help, the significance of ideal results and measurements of success, and tips for creating high-quality testimonial videos.
Notable Quotes

- "The main reason businesses haven't got testimonials coming in the door is because they just don't ask." - [John Hubbard]

- "Anytime you can get a quantifiable result in there, is really powerful." - [John Hubbard]

- "And one thing that I do right from the start when I'm working with anyone is I set that expectation that if I can get you this result in x amount of, you know, whatever the time frame is, would you be willing to provide a video testimonial?" - [John Hubbard]

- "If you want me to do something, ask me to do it right now." - [Jonathan Green]

- " The Importance of Testimonies in Growing Your Business: Sometimes we forget those early milestones that we projected, but, actually, people are excited. So I think it can be good to see people's excitement when they have a result." - [Jonathan Green]

Connect with John Hubbard

Website:

• https://www.getbettertestimonials.com/podcast-guest
• TestimonialScript.com

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Chapters

1. Introduction (00:00:00)

2. Real testimonial framework: prioritize relationship, make it easy and fast, give a reason, and emphasize contribution. (00:02:38)

3. Summarize this text using 15 words maximum: The author discusses challenges and strategies for testimonials, including the idea of interactive interviews. (00:06:24)

4. Testimonials need quantifiable results, timing matters. (00:09:47)

5. Outsourcing video testimonials has drawbacks; relevance is key. (00:15:00)

6. Clearly communicate testimonial interview requests early on. (00:20:33)

7. Ensure good lighting and camera positioning. Quality control is crucial for publishing. (00:23:39)

8. Limit scheduling window to ensure immediacy and recall. (00:27:37)

9. Tech issues caused stress, but communication improved. (00:31:45)

10. Get excited about early milestones and results. (00:36:15)

11. Subscribe to ServeNoMaster podcast for weekly content. (00:37:58)